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Sénégal : Envol City joins the Basketball Africa League as an official partner

– La BAL et Envol City mobiliseront leurs fans au Sénégal dès la saison prochaine –

– Les huit meilleures équipes de la BAL s’affronteront los phases eliminatoires et finales de la BAL in Kigali, in Rwanda, from May 21 to 28.

DAKAR, May 12, 2022 – The Basketball Africa League (BAL) and Envol City – an unprecedented real estate project in Diamniadio, au Sénégal – annoncent aujourd’hui un pluriannuel partenariat par lequel Envol City became the official partner of the BAL and the national partner of the Liga au Sénégal.

At the end of the season 2023, the BAL and Envol City collaborated with the cadre of initiatives of engagement of fans, valuing the convergence of sport, music, gastronomy, art and fashion, noted by des BAL Fan Zones organized by the matches played in Dakar. The premiere of the BAL Fan Zone will be organized in Dakar from March 5 to 15, with a DJ, live musical performances, concession stands, sales of produced products, as well as the possibility of meeting the NBA legends and the basketball, between autres. Envol City will also be a partner of the BAL for the retransmissions of the 2022 Playoffs of the BAL, with the help of the best teams of the Conférences du Sahara et du Nil de la ligue s’affronteront dans le cadre d’un tournoi à elimination directe et des finals at the Kigali Arena, in Rwanda, from May 21 to 28.

“Nous sommes très heureux de nous associer à Envol City pour mobiliser les fans de la BAL au Sénégal, tout en illustrant la capacité de l’Afrique à s’imposer comme un leader mondial du sport et du divertissement”, declared Amadou Gallo Fall, President of the BAL. «Envol City partage notre engagement in favor of a future of l’Afrique axé sur la modernité et l’innovation, et nous avons hâte de travailler ensemble et d’exploiter le pouvoir rassembleur et transformateur du sport pour offer aux fans et aux invités of the BAL des expériences inoubliables. »

« Envol City is an innovative and modern real estate project, resolutely tourné ver l’avenir », declares Moctar Thiam, PDG d’Envol City. « Nous appréhendons l’Afrique de demain with an ambitious, innovative vision and porteuse d’excellence. Il est dès dès tout à fait naturel pour nous d’establir un partenariat avec la BAL, qui jouit d’une forte notoriété sur le continent et au-delà. Through the solid partnership with the BAL, we understand how to set an example for the pan-African youth and look for a common vision of the future of Africa. »

Envol City is added to the list of world-class marketing partners of BAL, which includes the funding partners New Fortress Energy (NFE), Rwanda Development Board (RDB), NIKE, Jordan Brand and Wilson, as well as the official partners Alley -Oop Africa, Attorney General Alliance (AGA) – Afrique, Destination Sénégal et Air Sénégal, Flutterwave et Hennessy.

The 2022 season of the BAL will assemble the 12 best club teams from 12 African countries, for a total of 38 matches in three cities and three months: Dakar (5-15 March), Le Caire, Egypt (9-19 April) and Kigali (May 21-28). The BAL is broadcast in 14 languages ​​in 215 countries and territories for free and paid television broadcasting partnerships with Canal+, ESPN, NBA TV, Tencent Sports, TSN, American Forces Network (AFN), Voice of America (VOA), TV5Monde et VisionView TV, et de retransmissions en direct sur l’appli NBA, NBA.com et NBA.com/BAL.

The elimination phase of BAL 2022 will debut on May 21 at 8:30 a.m. ET / 2:30 p.m. CAT with the meeting between Petro de Luanda de l’Angola (4-1) and AS Salé du Maroc (3-2), after the match between the REG du Rwanda (4-1) and the FAP du Cameroun (2-3) at midi ET / 6pm CAT. The quarter finals took place on May 22 with the US Monastir de Tunisie (4-1) against the Cape Town Tigers d’Afrique du Sud (2-3) at 8:30 am ET / 2:30 pm CAT, won by the champion in title of the BAL, Zamalek d’Égypte (5-0) against SLAC de Guinée (2-3) at midi ET / 6pm CAT.

The vainqueurs des quarts de finale s’affront en demi-finale on May 25 to qualify for the BAL 2022 final, which will be on May 28 at 12:00 ET / 6:00 p.m. CAT and will be broadcast on Afrique sur ESPN, Canal+, VisionView TV et VOA radio, et partout dans le monde sur AFN, ESPNews, NBA TV International, Tencent Sports, TSN, l’appli NBA, NBA.com et NBA.com/BAL.

About Envol City

Located 30 km from Dakar, in the heart of the urban center of Diamniadio, Envol City, «le quartier chic de Diamniadio», is well plus qu’a real estate project: this is a vision of l’Afrique de demain basée sur l’ excellence et l’innovation. Three interconnected spaces offering logements, residences and high-end services – Espace Dakar, Espace Tombouctou and Espace Lagos – around the Maison des Nations Unies, veritable pôle d’ouverture sur le monde. Between modernity – for its programs and services – and tradition – for the materials used and respect for the environment – ​​Envol City vous réserve le meilleur des deux mondes. Characterized by modern, durable and timeless bioclimatic architecture, parfaitement adapted to its tropical climate, Envol City noue une relation parfaitement harmonieuse avec l’environnement existent.

About the BAL

Fruit of a partnership between the Fédération internationale de basketball (FIBA) and the NBA, the BAL is a new professional league regrouping 12 teams and venues all over Africa. The BAL is inspired by the competitions organized in Africa by FIBA ​​and marks the first collaboration of the NBA pour gérer une league hors Amérique du Nord. Fans peuvent suivre la BAL on Twitter, Instagram and Facebook (@theBAL) and sign up on www.theBAL.com to keep informed of the latest updates.

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